Skip to content
Charm It

Charm It

HELLO! We're CHARM IT!, the ultimate charm jewelry experience for girls ages 4 and up. In other words, the most amazing charm company... EVER!

We believe it's the little things, like DETAILS, surprises, and quality, that have the biggest impact. Our mission: cultivate CONFIDENCE and empower girls to express themselves through epic CHARM IT! collections! With over 50 million charms sold since 2000, we get super excited about all of the SMILES we've inspired.

The infinite selection and endless possibilities of our signature and co-branded collections are always FUN, timeless, yet ever-evolving. DESIGN is key and SAFETY is our commitment. Find CHARM IT! worldwide, exclusively at independent specialty retailers, premium department stores, and, of course, on the wrists of HAPPY girls everywhere!

  • $6.99

    CHARM IT! Charms Collection A

    Charm It! Charms are the perfect addition to any charm bracelet collection. Each purchase includes one randomly selected charm from our extensive i...

    View full details
  • $8.99

    Rainbow CHARM IT! Bracelet

    CHARM IT! girls everywhere agree, rainbow goes with everything! Add charms to this bracelet and customize her collection! features & materials...

    View full details
  • $6.99

    CHARM IT! Charms Collection A

    Charm It! Charms are the perfect addition to any charm bracelet collection. Each purchase includes one randomly selected charm from our extensive i...

    View full details
  • $11.99

    Rainbow Necklace CHARM IT!

    19" long, fully adjustable Anodized Base Metal WARNING: Choking Hazard - Small parts. Not for children under 3 years. Necklace only, charms sold se...

    View full details
  • $8.99

    CHARM IT! Bracelet Silver

    Rocking the original is always in style! Add charms to this bracelet and customize her collection! features & materials  Base Metal  7.5" lon...

    View full details
  • $10.99

    Bead CHARM IT! Bracelet

    All eyes on this arm candy! Charmable bead stretch bracelets... wear one or stack for tons of fun. Add charms to this bracelet and customize her co...

    View full details
  • $9.99

    CHARM IT! Pastel Stretch Bead Bracelet

    CHARM IT! Pastel Stretch Bead Bracelet features vibrant, colorful beads strung on durable elastic cord for a comfortable, adjustable fit that suits...

    View full details
  • $8.99

    Gold CHARM IT! Bracelet

    Bring on the gold, bring on the glam, and charm away!Add charms to this bracelet and customize her collection! *chocking Hazard*

  • $9.99

    CHARM IT! Necklace Silver

    The perfect pick to take her charm collection to the next level! Add charms to this necklace and customize her collection! features & material...

    View full details
  • https://media.rainpos.com/8533/download_12_20221117143420.png
    $9.99

    Charm It! Gold Pastel Star Bead Stretch Bracelet for Girls

    This star stretch bead charm bracelet is the ultimate centerpiece for any jewelry stack. Your little one will love the dreamy pastel colors paired ...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/files/CIB126-Gold-Pink-Stretch-Bead-Bracelet.jpg?v=1718301520
    $9.99

    CHARM IT! Gold Pink Stretch Bead Bracelet for Custom Charms

    Add a pop of color to your wrist with this playful pink and gold stretch bead bracelet. Designed for endless customization, this piece lets you mix...

    View full details
  • Charm It! Necklace Chain Gold
    $9.99

    Charm It! Necklace Chain Gold

    The perfect necklace to have and to hold her gold collection charms! Add charms to this necklace and customize her collection! 18"" long, fully adj...

    View full details
  • $6.99

    Charm it! Charms Collection B

    Charm It! Charms are the perfect addition to any charm bracelet collection. Each purchase includes one randomly selected charm from our extensive i...

    View full details
  • $9.99

    CHARM IT! Pink Heart Chain Bracelet for Custom Charms

    pink hearts, yes please!  This Pink Heart Chain Bracelet is linked with love and ready for charms!   Add charms to this bracelet and customize her ...

    View full details
  • $9.99

    CHARM IT! Gold Heart Bracelet for Custom Charms

    Gold hearts, yes please!  This Gold Heart Chain Bracelet is linked with love and ready for charms!   Add charms to this bracelet and customize her ...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/products/CIBB207.1.jpg?v=1672786631
    $9.99

    Gold Pastel Heart Stretch Bead Bracelet for Charm Collection Kids

    Add a touch of sweetness to your wrist with this delightful pastel heart stretch bead bracelet. Designed with a flexible band, it slides on easily ...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/products/CIBB203-Gold-Rainbow-Heart-Bead-Stretch-Bracelet.png?v=1630694099
    $9.99

    Gold Rainbow Heart Bead Stretch Bracelet for Girls Jewelry Stack

    Bring a splash of color and pure happiness to her wrist with this delightful rainbow heart stretch bracelet. Designed to be the star of any arm par...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/products/CIN307_Purple_Chain_Necklace.jpg?v=1602251482
    $11.99

    Vibrant Purple Chain Necklace for Customizable Charm Jewelry Collection 18-Inch

    Show off your passion for purple with this playful, fully adjustable chain necklace. Designed for versatility, this piece is the perfect foundation...

    View full details
  • $10.99

    Rainbow Bead CHARM IT! Bracelet

    What's her favorite color?  All of them?  We have just the thing!  A Rainbow Beaded Stretch Bracelet, perfect for charming and stacking.     Add ch...

    View full details
  • $12.99

    CHARM IT! Hello Kitty Bracelet for Custom Charms

    Say hello to the CHARM IT! x Hello Kitty Collection! This Hello Kitty Chain Bracelet complete with a signature gold charm and gold & pink links...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/products/CIN309_Pink_Chain_Necklace.jpg?v=1602251526
    $11.99

    Pink Chain Necklace for Kids Customizable Charm Jewelry Accessory

    Make every day a little brighter with this vibrant pink chain necklace designed for endless fun. This charming accessory serves as the perfect base...

    View full details
  • https://cdn.shopify.com/s/files/1/2335/7491/files/CIN102-G.jpg?v=1707757685
    $9.99

    CHARM IT! Gold Chain Choker Necklace for Kids Jewelry Collection

    Elevate your style with this classic gold chain choker, designed to showcase your favorite charms. This versatile piece offers a perfect fit with i...

    View full details