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Charm It

Charm It

HELLO! We're CHARM IT!, the ultimate charm jewelry experience for girls ages 4 and up. In other words, the most amazing charm company... EVER!

We believe it's the little things, like DETAILS, surprises, and quality, that have the biggest impact. Our mission: cultivate CONFIDENCE and empower girls to express themselves through epic CHARM IT! collections! With over 50 million charms sold since 2000, we get super excited about all of the SMILES we've inspired.

The infinite selection and endless possibilities of our signature and co-branded collections are always FUN, timeless, yet ever-evolving. DESIGN is key and SAFETY is our commitment. Find CHARM IT! worldwide, exclusively at independent specialty retailers, premium department stores, and, of course, on the wrists of HAPPY girls everywhere!

  • $6.99

    CHARM IT! Charms

    Charm It charms for kids charms bracelets. Please visit your closest store for current selection of these adorable charms.  Or you can visit vendor...

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    $6.99
  • $10.99

    Bead CHARM IT! Bracelet

    All eyes on this arm candy! Charmable bead stretch bracelets... wear one or stack for tons of fun. Add charms to this bracelet and customize her co...

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    $10.99
  • $11.66

    Rainbow Necklace CHARM IT!

    19" long, fully adjustable Anodized Base Metal WARNING: Choking Hazard - Small parts. Not for children under 3 years. Necklace only, charms sold se...

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    $11.66
  • $11.99

    Rainbow Bead CHARM IT! Bracelet

    What's her favorite color?  All of them?  We have just the thing!  A Rainbow Beaded Stretch Bracelet, perfect for charming and stacking.     Add ch...

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    $11.99
  • $8.99

    Rainbow CHARM IT! Bracelet

    CHARM IT! girls everywhere agree, rainbow goes with everything! Add charms to this bracelet and customize her collection! features & materials...

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    $8.99
  • $8.99

    CHARM IT! Bracelet

    Rocking the original is always in style! Add charms to this bracelet and customize her collection! features & materials  Base Metal  7.5" lon...

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    $8.99
  • $9.99

    CHARM IT! Necklace

    The perfect pick to take her charm collection to the next level! Add charms to this necklace and customize her collection! features & material...

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    $9.99
  • $8.99

    Pink CHARM IT! Bracelet

    Pink isn't just a color, it's a way of life! Add charms to this bracelet and customize her collection! features & materials 7.5" long, fully ...

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    $8.99