Jewelry

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Boarding for Breast Cancer (B4BC) is a non-profit foundation that advocates early detection and a healthy, active lifestyle as the best means for b...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gr...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gra...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

Pura Vida handcrafts the best brand rings, providing jobs to artisans making good rings and raising awareness for charities. A silver ring, gold r...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Everyone’s obsessed with these cute sea creatures (and our new Sea Turtle Ring, too!). Available in three color combos—gold with a sea green stone...

Get all the floral feels in our Solstice Enamel Flower Ring. Set on a delicate silver band, this whimsical design features an enameled flower...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gr...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gr...

We’re throwin’ it back to ‘70s style with our Be a Rainbow Charm Bracelet. Available in shades of seafoam green or baby pink, this bitty braid...

Our Heart Mood Ring will set your <3 a flutter! This silver, signet-style design features a heart-shaped mood charm, which changes colors depend...

Wanna instantly brighten up any outfit? Then toss on our Rainbow Crystal Necklace! Set on a classic silver chain, this style features five quartz...

Show off the star you are in our Serena Star Bead Stretch Bracelet! This easy-on-and-off design features a constellation of star beads, brightene...

Take your surf style to the next level with our Puka Shell & Frosted Bead Stretch Bracelet. This beach-ready design—which slips easily on and ...

Show your love for the sea in our Ombre Shell Charm Bracelet. This bitty braid design comes in a crystal blue hue, with an ombre enamel charm feat...

Get lost in the jungle with our Rainforest Charity Original. For each Save the Rainforest Bracelet sold, 5% of the purchase price* will be donate...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid wit...