What's New

The Melissa and Doug easel makes any room into an art studio! This double-sided, adjustable-height, kid-sized art easel includes a dry-erase board,...

The classic mix and match fashion drawing set is back and better than ever! The new Fashion Plates™ design set makes it easy and fun for aspiring d...

The classic way for aspiring artists to create millions of amazing designs is back and better than ever!The Original Spirograph® Deluxe Set feature...

My First Purse Soft purple purse with floral design and plush handles for pretend play! 7-piece set incudes purse with credit card and wallet, set...

70-SHEET SPIRAL JOURNAL: Customize a spiral-bound journal with included stickers, gems, and glitter frames! 35+ STATIONERY SUPPLIES: From trendy s...

Flora the Bunny is always ready to play with baby – and now she’s even better than ever! The animated Flora the Bunny plush by Baby GUND is an ador...

Magnetic shapes puzzles are mosaic puzzles with magnetic wooden pieces that can be arranged to form amazing geometric patterns and shapes. Show of...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill t...

Grab, explore, sort, and discover!Little hands are immediately drawn to the six vibrant, textured, rubbery, tethered shapes.Explore their contours...

Squigz are fun little suckers! Apply pressure to two Squigz. Air rushes out and the fun rushes in! Connecting to each other and to any solid, non-...

Our Ultra Bright Shimmer markers are bright, bold, and shimmery. They are perfect to decorate your room with beautiful wall art, using these 5 amaz...

Who doesn’t want all the colors of the rainbow? This set is a perfect companion to the Do A Dot Art! Rainbow Pack, completing all secondary colors ...

Explore what’s over the rainbow and dot away with this set of Do A Dot Art! Rainbow markers. Arts and crafts time just got easier and cleaner… with...

Run, jump and stomp to launch Stunt Planes; Kid-powered. No batteries required. Great for year round fun to get kids away from screen time and eng...

Forget those rough, prickly hog’s bristles, our charming plush piglet, Pauline, is as cute and cuddly as they come! This little pig is crafted with...

Amazeballs! Jar Bath Fizzers - Drop 1-3 of these mixed berry bath fizzers into your tub and watch as they fizz and spin, releasing skin-soothing in...

Sophie la girafe is THE BABY'S FIRST TOY, stimulating all 5 senses from the earliest age. The Sophie teether is made from 100percent rubber; it's P...

Make your own soft unicorn purse to add to your wardrobe with Unicorn Purse by Creativity for Kids. Creating your own no-sew purse is easy and fun ...

ULTIMATE HEADBAND SET: Create 10 awesome headbands hair accessories with plenty of fun fashion decorations that are unique to you! COMPLETE CRAFT ...

PUPPY TOYS FOR KIDS - Decorate your diva dog and pet carrier purse with fashion forward accessories ACCESSORIZE YOUR PLUSH DOGGIE - Add adorable ac...

A fast-paced, strategic matching game perfect for the whole family!The rules are simple: Players get 5 double-sided picture cards that they lay out...

  With 40 challenges from easy to expert, Rush Hour Jr has delighted and engaged kids and adults with screen-free mind sharpening logic puzzles. Mo...

  It's gridlock and the little red car can't move. The player is a traffic cop in the Rush Hour Traffic Jam Puzzle where the objective is to get th...

Develops critical skills – Playing your way through the challenges builds spatial reasoning and planning skills, and is partly an engineering and b...