What's New

Zoom into action with the MAGNA-TILES Rail Racers set, designed to bring high-speed excitement to magnetic construction. Kids can snap together cus...

Whip up the sweetest architectural wonders on the go with candy-colored magnetic building magic! Kids can assemble, customize, and remodel festive ...

Toss a touchdown pass and show off your Tar Heels pride with this fun-sized football! Built specifically for smaller hands, it makes perfecting you...

Toss, catch, and score with the Franklin Sports NCAA North Carolina State Wolfpack Junior Football! Scaled down to an 8.5-inch size, this ball fits...

Face off for action-packed excitement right in your living room, driveway, or basement with this versatile youth hockey set. Designed for two playe...

Bring lively action to your living room or backyard with the active bounce-and-toss design built for all skill levels. Players launch bouncy foam b...

Bring drawings to life with this 100% kid-powered animation station that requires no batteries or screens. Budding artists can color or sketch cust...

Twelve autumn illustrations — a pumpkin, squirrel, fall leaves, vintage truck, mum bouquet, fall wreath, and more — each pre-outlined with step-by-...

Everything you need to start painting, gathered in one compact tin. This set was designed to pair beautifully with the Emily Lex Studio watercolor ...

Twelve farm illustrations — a red barn, dairy cow, tractor, horse, windmill, sheep, and more — each pre-outlined with step-by-step instructions. Pa...

Unlock endless fun and discovery with a colorful activity center packed with surprise animal friends. Little hands can turn keys, match shapes, and...

Turn early literacy into an exciting grocery adventure with this vibrant pretend-play set. Young learners can run their own tiny supermarket while ...

Turn math time into a fast-paced food challenge where kids grab, match, and race to win using colorful dumplings and kid-friendly chopsticks. Playe...

Spin, shoot, and score to rack up big-time early addition skills with this action-packed basketball math game. Little learners place a scorecard in...

Meet your child's favorite mindful playmate with the hand2mind BubblePlush Yoga Ball Buddy Cat! Little yogis can stretch, bend, and balance alongsi...

Stretch, balance, and wiggle with Tully the Peaceful Penguin, the cheerful plush buddy designed to make movement and mindfulness a blast. This cudd...

Little movers will love stretching, balancing, and breathing alongside Ziggy the Playful Puppy. This soft, cuddly companion transforms standard phy...

Put on a musical, math-tastic show with your favorite on-screen friends! Little learners can explore 15 lively Numberblocks tunes and phrases, incl...

Meet the Douglas Holiday Chocolate Lab with Santa Bomber Hat—a festive plush companion perfect for little ones ages 2 and up. This charming chocola...

This adorable set pairs a soft pink puppy plush with a festive carrier bag, perfect for little ones who love to take their friends on the go. The C...

Cast a line and reel in big adventures with this fast-playing fishing challenge designed for curious young learners. Kids take turns using the fish...

Meet a delightfully tactile bakery treat designed to melt your daily tensions away. Crafted with fine details that capture the appearance of a fres...

This set features a Fairytale Tower where the Nectar Fairy lives with a Flower Friend and flower-themed furniture. It comes with a mysterious dre...

Celebrate special moments with the adorable Sonny Angel Birthday Gift Bear Series, featuring charming mini figures dressed in cozy, festive plush b...

Meet the charming Sonny Angel HIPPERS Dreaming Series, decorative mini figures designed to peek adorably over your favorite flat surfaces. Instead ...

Celebrate Sonny Angel's 20th anniversary with the delightful HIPPERS Looking Back Series! These mini figures feature a playful, over-the-shoulder p...

Points for Everything delivers quick, lively entertainment with virtually no setup required. Designed for groups of 3 to 8 players, this fast-paced...

Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral™ from our Bitzy Bespoke™ collection! Watch a...

Watch creativity blossom with this delightful modeling clay set designed to craft charming potted plant characters. The vibrant clay is exceptional...

Build the ultimate airflow adventure and send foam balls soaring through a twisting maze of modular tubes. With a kid-safe rechargeable fan unit th...

Vibrant modeling clay brings botanical creativity to life with a soft, lightweight, non-sticky formula that never stains little hands. Young artist...

Bring mythical creatures to life with a soft, vibrant modeling clay set designed to spark young imaginations. The pliable, lightweight dough is com...

Meet the charming Flora Rabbit Family, featuring adorable floppy-eared bunny figures who adore everything blooming and bright. This delightful four...

This wiggly sea companion brings the ocean's magic right into your hands with its clever articulated joints. Each limb moves with a lifelike grace ...

Dive into an underwater adventure with this oversized marine floor puzzle spanning nearly five feet across. Curious young explorers can piece toget...

Uncover a prehistoric world full of luminous adventure with this exciting giant floor puzzle. Piece together a lively dinosaur scene in daylight, t...

Budding musicians can dive into the world of melody with this ingenious light-up harmonica designed to teach five complete tunes. Connecting direct...

Stack, balance, and build a world of playful discovery with this colorful 80-piece construction set. Little architects can assemble sky-high towers...

Make splash time pure sensory joy with a playful musical bath fountain. Little ones can watch sparkling water streams dance in rhythm to upbeat tun...

Step into the arena with these wearable animal-themed sumo bumper balls designed for high-energy active play. Featuring vibrant animal faces, each ...

Soar into backyard fun with a vibrant woven dreamcatcher swing designed to bring whimsical charm and outdoor excitement to kids and adults alike. T...

Count down to the festive season with the LEGO Star Wars Advent Calendar 2026, packed with galactic surprises behind every door. Builders can disco...

Count down the holiday season with daily Super Hero surprises behind every door in this festive Marvel collection.Builders can assemble iconic mini...

Count down to the festive season with daily surprises packed inside every door. Kids uncover miniature builds, seasonal minifigures, and delightful...

Count down the festive season with magical daily surprises hidden behind every door of this delightful holiday set. Young builders can discover min...

Count down to the festive season with 24 delightful holiday surprises hidden behind each door. Builders can uncover favorite minidolls Nova, Liann,...

Bring iconic holiday cheer to life with the LEGO Up-Scaled Santa Minifigure building set. This festive collectible recreates the classic minifigure...

Build sweet holiday memories brick by brick with this charming festive gingerbread house set. Bursting with seasonal cheer, the detailed cottage fe...