Products

Create. Pretend. Play. Immerse yourself in the whimsical world of Story Magic! Open up your Mermaid Treasure Adventure chest to find a beauti...

TIME TO GET ARTISTIC: Create marvellous magic art using 25 magic pens with amazing powers! Write secret messages, create stunning 3D lettering and...

Boogie Board® Magic Sketch Electronic Art Kit Write, doodle, and trace in vivid rainbow colors with Magic Sketch! It writes electronically and eras...

This beautiful 9-inch mermaid bath doll with moveable head and arms comes with sparkling ocean-blue eyes and either bright pink or purple flowing h...

Welcome to the big time. The Classic 100-Piece Set gives children next-level building opportunities with even more magnetic tiles in bright, vivid ...

Get ready for an en-tile-ly original building experience. With the Classic 32-Piece Set, children can click, connect, stack, and sort classic geo...

New Magna Tiles 62 Piece Set! Includes 2 microMAGS Isosceles Triangles, 4 microMAGS Equilateral Triangles, 8 microMAGS Right Triangles, 32 microM...

This set of magna-tiles is perfect for any lover of farm animals. Comes with 4 different animals to play with which can stick to any other magna-ti...

What’s Included: 27 magnetic pieces, including three unique puppies, a Mix and Match Doggy Caretaker figure and decorated microMAGS. What Makes It...

What’s Included: 90 magnetic pieces, including 6 patent-pending track rails! What Makes It Unique: Created by a MAGNA-TILES fan and Super Dad, Rai...

What’s Included: 48 magnetic pieces, including 1 drawbridge, 1 Dragon Figure, 1 Royalty Figure, 2 Spiral Staircases, 2 Balconies, 4 Windows, 2...

A rainbow of delicious flavors unlock the imagination and creativity in this Bake & Play. Encourages color recognition, fine motor development,...