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Teethe, play, and explore with this sensory-rich activity toy designed for little ones. It features a variety of textures, including soft velour an...

Chew on this! Relief is at hand! Our Bitzy Grip™ developmental teether is designed for baby’s natural grasp reflex. Multiple textures and soft flex...

Meet Carmen the Cow, named after the real Itzy Ritzy team's fam! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby...

Chew on this! Have a ball (and soothe sore gums!). The Bitzy Ball™ makes teething easier and playtime more engaging! 

Introducing the Bitzy Busy Ring: your go-to, fan-favorite toy when you need a few minutes of you time. With textured teethers, dangling toys that j...

Meet Bitzy Crinkle™, a loveable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braide...

Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral™ from our Bitzy Bespoke™ collection! Watch a...

Meet Bitzy Crinkle™, a loveable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braide...

Meet the Itzy Lovey fam, named after the real Itzy Ritzy team's own little ones! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured r...

This delightful crinkle toy is designed to captivate your little one's curiosity while encouraging essential sensory development. Featuring a vibra...

Teach your child at a young age about the game of golf and soon they will want to be mom or daddy's little caddy! As your child grows up, the patte...

Delight Your Baby’s Senses - Unlock tactile play with our soothing sensory blanket toy. Help your wee one develop cognitively, socially, and emotio...

This is the gift to give a newborn baby as it is a wonderful keepsake with a hospital baby blanket ribbon in pink & blue stirpes! A 8x8 sensory...

Teach your child at a young age about sports, goal, throw in, striker, goalie. As your child grows up, the patterns will encourage your child to le...

These water toys are a must for warm summer pool party days. One of a kind for backyard water fighting play and for creating your own swimming pool...

Make a splash this summer with the Wave Runner Hydrosonic Electric Water Gun. This versatile blaster features two distinct modes: a manual pump act...

Oddi-dahs Squeezy Cubkin brings satisfying sensory relief to your fingertips. This soft, squeezable fidget toy features a compact cube design perfe...

Squeeze, stretch, and explore with the JARU Jumbo Squishy Brain—a tactile toy designed for sensory play and stress relief. This oversized brain-sha...

Experience endless fun with these Googly Rainbow Bracelets. Featuring a unique, textured design that is both stretchy and wearable, these bracelets...

These suction combo stackers offer a playful twist on traditional suction cups, perfect for creative desk or window play. Engineered with strong, f...

Wiggle, stretch, and squeeze your way to relaxation with these vibrant sensory caterpillar toys. Crafted from durable, non-toxic thermoplastic rubb...

Dive into a world of squishy delight with the JA-RU Jumbo Squishy Fuzzy Bear. These adorable mochi-style animals offer an irresistible combination ...

Squeeze, stretch, and satisfy your sensory cravings with this delightful Sugar Squish Diamond Drop toy. Featuring a satisfying squishy texture and ...

Squeeze the sweetness! This adorable Sugar Squish Popsicle is a soft, squishy toy that's perfect for fidgeting, collecting, or gifting. Designed wi...

A classic footbag designed for solo tricks, group games, and skill-building fun. This lightweight hacky sack responds to precise kicks and flicks, ...

Handcrafted Guatemalan hacky sack designed for skill-building play and casual fun. This lightweight kick ball features traditional woven constructi...

Enjoy five favorite Biscuit My First I Can Read books in one collection. Follow the adventures of the sweetest little yellow puppy in five fun-fill...

Meet the Sparkly Squish Bear, your new go-to stress reliever and playful companion. Crafted from soft, squishable silicone, this adorable bear is p...

These delightful squishy fishies bring a touch of nostalgia and nature-inspired fun to any collection. Designed with a soft, tactile feel, they are...

Add some fun to your day with this delightful squishy cheese toy. Perfectly sized for squeezing and stress relief, this playful item makes a great ...

Bring home the battle for Eternia with this 5.5-inch He-Man action figure, inspired by the 2026 live-action Masters of the Universe movie. This fig...

Tackle any construction challenge with the versatile Cat® Telehandler. This 1:16 scale model is a true all-rounder, perfect for moving earth or loa...