Jewelry

Introducing our stunning Bahama Bead Stretch Anklet, the perfect accessory for any summer look! With vibrant and colorful hematite beads, this slip...

Make a major statement in our Neon Ombre Seed Bead Bracelet. This eye-catching style features a bitty braid band and tiny seed beads, with bright c...

One way to guarantee some killer surf style? By stocking up on our new Enamel Wave Rings! Available in three gnarly finishes—gold, silver and rose ...

These gorgeous huggie earrings from Pura Vida sport cute mushroom shapes that dangle from your ears - a symbol of nature's beauty you can flaunt an...

Our Hello Kitty Enamel Charm Bracelet is the most aww-dorable design ever! This stackable style features a colorful enamel Hello Kitty charm that h...

Everyone’s favorite mini braided bracelet now gives back! The new Breast Cancer Awareness Mini Braided Bracelet features a braided mix of pink and ...

Talk about a match made in heaven! Our Sweetheart Stone Earrings feature a pair of cutout heart studs in two metal finishes. Each pair includes a...

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Boarding for Breast Cancer (B4BC) is a non-profit foundation that advocates early detection and a healthy, active lifestyle as the best means for b...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gra...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gr...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gra...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

Pura Vida handcrafts the best brand rings, providing jobs to artisans making good rings and raising awareness for charities. A silver ring, gold r...

Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Everyone’s obsessed with these cute sea creatures (and our new Sea Turtle Ring, too!). Available in three color combos—gold with a sea green stone...

Spread your wings and up your style with our Butterfly in Flight Bracelet. This bitty braid design comes with a gorgeous butterfly charm t...

Get all the floral feels in our Solstice Enamel Flower Ring. Set on a delicate silver band, this whimsical design features an enameled flower...

With two color options to choose from, our new Panda Charm bracelet is guaranteed to be a favorite for any animal lover! For each bracele...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Gr...